[Edit: speaking of health scares, I started writing this before the heartbreaking coronavírus outbreak.. ;;; everyone please take care and stay healthy!]
SCREEEEEEEEEEEAAAAAAMMMMMSSSSSSS there'sbeensomuchpressureit'sbeencrazy
So the music video idea was born out of my bosses wanting to challenge me with the experience of directing a project for the first time—but "low pressure" since it wouldn't be a client project. It could've just been a small thing, for example a "how to make a cocktail" video was a contender—until one of my bosses was like OR CONSIDER......PH0EN1X 4SH MUS1C V1DEO................IT'S ALWAYS BEEN MY DREAM TO WORK ON A MUSIC VIDEO...................... and I thought about it for a day and was like... y'know what, same. I was frightened as heck about doing it but that was the project I chose knowing that it would bring the most fulfillment to all of us.
And then it all grew out of control LOL. Initially we imagined it'd be a pretty scrappy low-budget project, that with just 5 or 6 of us, we'd make it work and it'd be a hands-on learning experience for the whole team. Then we secured an amazing [expensive] location... And our cínematographer got his new, shiny cínema camera that's worth more than his life savings... So everything demanded more, bigger, better, prettier, higher quality, everything that this shoot now deserved. My bosses allowed us to put more budget into this, we expanded the crew to 17 people(!!), and it became the most legitimate production that I've ever been on.